OUR STORY
Our journey began in the year 2019, a remarkable jewellery brand was born under the name "BlingSilver." With a passion for creating exquisite pieces of jewellery, BlingSilver embarked on a journey to capture the hearts of customers with their 92.5 sterling silver collections.
Their craftsmanship was unparalleled, and their designs radiated elegance and sophistication. Each piece was carefully handcrafted, embodying the essence of beauty and grace. BlingSilver quickly became a symbol of style and quality, adorning the wrists, necks, and fingers of jewellery enthusiasts around the world.
As the years went by, BlingSilver witnessed an emerging customer demand, fuelled by their unwavering commitment to excellence. In response to this growing desire, they decided to embrace change and transform themselves to better serve their loyal clientele. In the year 2022, BlingSilver gracefully transitioned into a new identity, becoming "IvaanJewels."
With this rebranding, IvaanJewels proudly expanded their offerings beyond sterling silver and ventured into the enchanting realm of gold ornaments. Their dedication to meticulous craftsmanship remained unchanged, but now customers had the opportunity to adorn themselves with opulent pieces crafted from gold.
IvaanJewels' gold collections exuded grandeur and allure, embracing the timeless beauty of this precious metal. From delicately crafted necklaces to intricately designed bracelets and mesmerizing earrings, each piece was a testament to the artistry and expertise of IvaanJewels' skilled artisans.
While their name may have changed, their commitment to customer satisfaction remained unshakable. IvaanJewels not only adorned their patrons with exceptional jewellery but also created cherished memories and symbolized special moments in their lives.
With every piece they crafted, IvaanJewels aimed to empower individuals, allowing them to express their unique personalities and celebrate their individuality. Their jewellery became a reflection of inner beauty and an expression of personal style.
Today, as the sun glistens on the precious metals and gemstones meticulously curated by IvaanJewels, their legacy continues to grow. With each passing year, their enchanting creations continue to captivate the hearts and minds of jewellery connoisseurs worldwide.
IvaanJewels invites you to embark on a journey of timeless elegance, where each piece tells a story, whispers of love and passion, and illuminates the true essence of beauty. Let their jewellery become a part of your cherished moments and leave an indelible mark on your soul.
MISSION
Our skilled team of jewelers is eager to create one-of-a-kind items at your request. From the first step of the design process to the final touch, our unique creations speak for themselves. Contact us to treat yourself or a loved one to something really special.
VISION
Ivaan Jewels offers a wide range of high quality, handmade jewelry to suit your taste and style. No matter what you are looking for, we’re sure to carry it. From best-selling collections to limited edition items, we guarantee that you will get the most value out of your purchase. It’s always a good time to indulge in something special for yourself or those you love.
Getting inspired
Ivaanjewels brings global fashion and fine jewellery together. Let's give you a broad view of how we do what we do. Our creative process begins with keeping a close eye on the global fashion calendar that'll dominate your wardrobe. Our style experts travel to global fashion shows across London, Milan and Paris to study silhouette, patterns, embellishments, et al. We look at fashion just like how any other top fashion designer would. The only difference? We design jewellery.
Putting inspiration to work
Our international style team predicts trends that will make the cut for the Indian fashion industry. These trends are then curated under casual, work and party wear, which gives our design team cues on the materials, motifs, colours, patterns and textures that define the now. We stick to a consumer centric approach, where our designers get regular feedback from young, modern women like you in order to be in sync with your needs.
Bringing our work alive
Brainstorming sessions by the design team result in detailed technical drawings of each piece of jewellery created for a trend. These sketches are brought to life through CAD (Computer Aided Design). CAD is the digital equivalent of making a master for a piece of jewellery in the physical world. Melorra has invested in the latest CAD technology, enabling high precision and accuracy to execute and convert computer sketches into virtual 3D models, which are then rendered with real material input.
Equipped with the latest technology, we leave no stone unturned to source the most unique raw materials, such as a wide variety of coloured stones, most expressive of the different trends.
And tada!
Finally, our jewellery is presented to you on our Stylefeed, all in tune with our ideology. Our shoots don't just feature our jewellery in isolation but as part of a complete look put together by stylists of international repute. Happy shopping!
Why Us
Designed Right
You won't find Melorra's jewellery designs anywhere else in the world. Do you know why? At Melorra, a fashion trend analysis is conducted to design jewellery. We have our own studio and seasoned designers based in India, the UK and the US. The design team at Melorra has several decades of experience. They have worked on award-winning, cutting edge international designs.
Built Right
Melorra makes jewellery fun to wear. That's why our earrings don't have those painful and difficult to put on threaded screws. And our finger rings have the comfort fit feature. A number of our designs are modular, making them versatile for different occasions. Many designs are enhanced with premium surface plating applications to provide improved hardness and wear resistance. Our jewellery is put through a rigorous inspection by our in-house quality assurance team who keep a keen eye for the technical performance aspects before our jewellery reaches you.
